One of the proofs is the ascension of Tesla. When Tesla came to the market, it had a clear vision and a path laid out for success. The world needed to reduce its dependence on natural oil and find more sustainable energy usage for transportation. Its demand existed even though there was doubt about it. Tesla successfully labeled itself as the supplier, with style some might add.
There are many other companies attempting to mirror the same strategy Tesla did, to be specific, offering a solution to issues society faces with an environmental and sustainability focus.
Air transportation with only electricity as the source of energy is one of the challenges companies trying to solve. Lilium (LILM ticker) is one of the major players and has its stock on the public market. Though it is still in its early stage and hasn’t made any profit, they have built an aircraft that can fly over 100 miles. It is an example of what people’s creativity and collaboration can achieve when there is the capital provided. It is unclear if Lilium can successfully become a sustainably profitable business with its current model of planes but it will not stop people from trying as long as there is a demand.
Investing in ESG or clean energy-focused index funds is a clear way of showing that there is a demand. Companies that try to solve clear and imminent environmental issues have never had a profitable beginning on average and could go longer or even fail. But by investing through a public exchange, people can hold the companies to higher standards due to their reporting requirements by the SEC.
This is no way of discouraging donating as miracles in life happen through donations. It touches many facets of life for many communities. But in the long term, having an increasingly high demand for climate solutions will bring the brightest and boldest minds and could create a more sustainable future.
